January Legislative Reception

On January 29th, Focus on Rural America held our first legislative reception. It was exciting to see Senate Democratic Leader Janet Peterson and House Minority Leader Todd Prichard at the event, along with most of the state House and Senate Democrats.

Speaking at the event were Tom Vilsack, former Secretary of the USDA and Iowa Governor, Patty Judge, former Lt. Governor of Iowa and state Secretary of Agriculture, and Robert Leonard, who is the news director for KNIA/KRLS radio and a contributor to the New York Times.  

Vilsack, Judge and Leonard had a simple message for Iowa legislators. Visit rural communities, take the time to understand rural problems, and engage 2020 candidates in championing rural issues. If progressives want to win statewide and at the national level, reconnecting with rural Americans is critical.

Rural Americans make our lives better. These communities disproportionately contribute to our military and they are to thank for our food security. They need leaders who are as committed to them as they are to our nation. In a thoughtful overview, Secretary Vilsack provided the basics to understanding and engaging in rural America.

First, we need to recognize the bedrock of stability that production agriculture provides to rural America. It supports jobs related to manufacturing, food production systems far beyond the farm, and exports. As well, it directly competes with fossil fuel extraction and petroleum manufacturing.

Progressives have a chance to uplift rural communities by engaging in bio-based production and manufacturing and find ways within trade policy to support producers. Progressives should be leading on efforts to connect small famers to bulk purchasers in their local and regional food systems, such as schools and hospitals. And of course, understanding and supporting the programs that offset the risks associated with safely, and economically feeding our nation.

The business of farming and agricultural manufacturing fosters and supports a relationship with our environment. More often then not, our farmers are the very sportsmen hunting on our wetlands and finding investments for conservation, even adding their own land to an easement. Food and beverage companies are finding ways to give back to our environment and our rural communities provide many of the opportunities for them to do so.

By working with rural communities, 2020 candidates have the chance to increase opportunities for small farmers, increase conservation investments, and create good jobs in areas that need them.

As Iowans citizens and legislators meet with presidential candidates, we hope you’ll talk to them about one of the most important topics this cycle – rural America.

December 2018 Poll Results

Focus on Rural America Poll Results: Iowans want a problem solver

Closing out 2018, Focus on Rural America’s December poll showed likely caucus-goers maintain a favorite – former Vice President Joe Biden.  Biden’s support dipped seven points since our September poll, but he remains at the top of a growing pack with support from 30 percent of Iowa Democrats.

While Biden is still a favorite, the spread widens as candidates like former Congressman Beto O’Rourke and Senator Amy Klobuchar gain support and familiarity. Our December poll features those new names as well as Sherrod Brown, Michael Bloomberg, and John Kerry.

Iowa Democrats value two key characteristics regarding the next nominee – someone who will rise above the partisan divide, and who is a tested and proven problem solver.  

Among the qualities we polled, appeal for someone who “knows how to negotiate and get things done” increased by 13 points, to 74 percent. Democrats prefer this quality over a candidate who promises to stick to their beliefs, even if it causes gridlock.

As well, Democrats are searching for a candidate with characteristics they can trust and rely on. The top two qualities voters are looking for in a candidate continue to be the ability “to heal the racial, ethnic and partisan divide”, and a reputation of “making good judgements and working with and listening to others.”

In terms of what voters want the next candidate to focus on, the problems we all face are top of mind. Even though President Trump continues to frustrate Iowa Democrats – with a 98% strongly unfavorable view – only 34 percent of Iowa progressives prioritize candidates who call for impeachment hearings.

Instead, issues Iowa’s likely caucus-goers are focused on are the problems we face today that will remain front and center for the next president. On the issues, in both our September and December polls, voters called out for leadership that will address the high cost of living and stand up for the middle class, fight against and lead on climate change, and invest in economic development for rural America. 

At the end of the day – progressives want someone who has what it takes to solve problems and will focus on the issues at hand.

View the results of our poll here. 

September 2018 Poll Results

In our effort to understand what’s happening in Iowa and the trends taking place from one election to the next, Focus on Rural America’s inaugural, September 20, 2018, poll surveyed 500 Iowans who are likely to attend the 2020 Democratic caucus.

A large number of respondents, 94 percent, said their view of President Trump is strongly unfavorable. This is one of the highest percentages ever seen in polling on the favorability of a public figure.

So, what are Iowans looking for in a new leader?

Among their top priorities are characteristics to which Iowans can relate. Democratic caucus-goers want to see candidates who are known for good judgement on issues that impact all of us. Candidates should stand comfortably on a reputation of listening to others and reference their experience working across the aisle with people of diverse backgrounds and perspectives.

Top issues among Iowans surveyed are that candidates need to value and believe in science, lead on climate change, and support renewable biofuels. Candidates must accept the evidence that our climate is changing and commit to making America a leader on this issue once again. 70 percent of respondents believe it’s important that candidates for President support expanding renewable biofuels, like ethanol, which reduce greenhouse gases by 43 percent compared to gasoline.

Our communities need leaders who focus on evidence and will prioritize research and innovation. We need creative solutions to revitalize rural communities, like renewable biofuels and wind generation, and go beyond to improve health services, good jobs, and housing. Candidates need to visit, listen, and work to understand how important these investments are in rural towns.

Less important, resonating with only 38 percent of respondents, is the idea that candidates should bring out-side-the-beltway experience. Caucus-goers expressed more interest in candidates that have government experience and know-how to get things done.

These results show that Iowa caucus-goers want candidates to listen to and unify our nation. By having conversations and creating long-lasting partnerships, we can begin tackling the problems facing both rural and urban voters – the increasing cost-of-living, middle class values, and jobs that will support a greener economy.

New nonprofit seeks to boost progressive causes in rural America

ALBIA, IA – Focus on Rural America is a newly formed nonprofit organization aimed at boosting progressive causes and organizations by developing and promoting economic messages that resonate in rural America. In their initial research, released publicly today, the organization conducted focus groups with rural Iowans who voted for President Trump in 2016 after supporting President Obama’s reelection in 2012.

“In recent years there has been a massive shift in how rural Americans participate in the electoral process,” said Focus on Rural America advisor Sam Roecker. “The goal of Focus on Rural America is to investigate this shift, engage rural communities in a discussion about the issues that motivate them, and develop a positive progressive message that will resonate in rural America.”

“As a lifelong Iowan and someone who has spent decades traveling to every corner of the state, I’ve witnessed firsthand that the progressive messages that we’re using today aren’t resonating,” said Focus on Rural America Chair Patty Judge. “It’s time to take a serious look at this issue and develop economic messages and policies that will have a real impact in rural parts of our state.”

The shifting civic attitudes of Iowans is evident through a comparison of 2008, 2012, and 2016 election results. While presidential election outcomes were largely consistent through these years in communities like Ankeny, Marion, and Bettendorf, there was a steep drop in support for progressive candidates in rural communities like Burlington and Knoxville.

To begin investigating this shift, Focus on Rural America recently sponsored a number of focus groups with rural Iowans who voted for both President Obama in 2012 and President Trump in 2016. This initial round of research revealed the following key findings:

These voters reconciled supporting Obama in 2012 and Trump in 2016 because they viewed both as a break from the status quo. Some even drew favorable comparisons between Obama and Trump, including that both were not career politicians and both appeared to prioritize the best interests of the people.

Obama/Trump voters had a much harder time explaining Clinton’s 2016 campaign message than they did for Trump’s. While they generally felt that Clinton would fight to maintain Obama’s policies and would focus on women and families. With Trump, voters were able to clearly list Trump’s goals, including shaking up the status quo in Washington.

Obama/Trump voters raised concerns with Democrats’ stance on social policies and focus on entitlements and social programs. They identified what they perceived as liberal social policies that in their opinions went “too far.”  Additionally, even though these voters want to help those in need and provide those who have lost jobs with a means of getting back on their feet, there is also a belief that Democrats in general may have begun to focus too much on entitlements and social programs. There is also some sentiment that Democrats are only focused on minorities and interest groups and not focused on “everyday Joes.”

Obama/Trump voters do not feel that either major political party is really fighting for them or putting their interests first. For the most part, voters say that neither party is directly addressing their lifestyle. Both parties are more concerned with fighting each other and not with the interest of Iowans.

Obama/Trump voters know relatively little about Lt. Governor Kim Reynolds. They say their support in the 2018 Governor’s race depends who the Democratic opponent is and how Reynolds does from the time she takes office until the election in 2018.

Obama/Trump voters show concern over key legislation from the 2017 session.

  • Focus group participants expressed concern over changes to collective bargaining rights and feel that unions are a mostly positive force for working families in Iowa.
  • Most also expressed concern about changes to workers’ compensation laws. While they have some concerns about fraud, most believe that injured workers should have protections.
  • While more voters disagree with repealing local minimum wage requirements, some share concerns about the ability of small business to afford the increase.
  • While some approve of the Stand Your Ground provision, most are opposed to removing the renewal requirement for permits and many are opposed to allowing minors to carry guns.
  • There is widespread agreement that all Iowans should have access to clean drinking water.

To build on the initial findings, Focus on Rural America will continue to conduct quantitative and qualitative research across Iowa and begin traveling the state to engage community leaders.